:root {
  --ink: #170023;
  --paper: #ffffff;
  --accent: #ec5f5a;
  --accent-strong: #c23b36;
  --font-display: "Plus Jakarta Sans", "Inter", system-ui, sans-serif;
  --header-height: 70px;
  --soft: #fffaf0;
  --peach: #ffe9e5;
  --lilac: #f1eafb;
  --butter: #fff3cf;
  --mint: #e3f4ea;
  --ink-soft: #2e1440;
  --muted: #675d6e;
  --line: #e8e2d2;
  --radius-sm: 16px;
  --radius-md: 28px;
  --radius-lg: 40px;
  --shadow: 0 18px 50px rgba(23, 0, 35, 0.1);
  --container: 1240px;
  --transition: 220ms ease;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-height) + 12px); }
body {
  margin: 0;
  font-family: "Inter", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img { display: block; width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; }
:focus-visible { outline: 3px solid var(--accent-strong); outline-offset: 3px; }
.site-footer :focus-visible, .cta-panel :focus-visible { outline-color: var(--ink); }

.container { width: min(calc(100% - 32px), var(--container)); margin-inline: auto; }
.section { padding: 76px 0; }
.section--soft { background: var(--soft); }
.skip-link { position: fixed; left: 16px; top: -80px; padding: 10px 14px; background: var(--ink); color: #fff; z-index: 1000; border-radius: 10px; }
.skip-link:focus { top: 16px; }

.announcement-bar { background: var(--peach); color: var(--ink); font-size: 12px; }
.announcement-bar__inner { min-height: 38px; display: flex; align-items: center; justify-content: center; gap: 20px; }
.announcement-bar__link { color: var(--accent-strong); font-weight: 700; }

.site-header { position: sticky; top: 0; z-index: 50; background: rgba(255,255,255,.92); backdrop-filter: blur(16px); border-bottom: 1px solid rgba(23,0,35,.06); }
.site-header__inner { min-height: var(--header-height); display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { font-family: var(--font-display); font-weight: 800; letter-spacing: -.06em; font-size: 24px; }
.brand span { color: var(--accent); }
.brand { display: inline-flex; align-items: center; gap: 8px; }
.brand b + span { margin-left: -8px; }
.brand__logo { width: 34px; height: auto; flex: none; }
.brand--light .brand__logo { padding: 3px; border-radius: 50%; background: var(--soft); width: 38px; height: 38px; object-fit: contain; }
.desktop-nav { display: none; }
.site-header__actions { display: flex; align-items: center; gap: 8px; }
.header-shop { display: none; }
.menu-toggle { width: 42px; height: 42px; border: 0; background: transparent; display: grid; place-content: center; gap: 5px; cursor: pointer; border-radius: 12px; }
.menu-toggle span { display: block; width: 22px; height: 2px; background: var(--ink); transition: var(--transition); }
.menu-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.menu-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.menu-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-nav { border-top: 1px solid rgba(23,0,35,.06); background: #fff; }
.mobile-nav__inner { display: grid; gap: 2px; padding: 10px 0 18px; }
.mobile-nav a:not(.button) { padding: 12px 2px; font-weight: 600; }
.mobile-nav .button { margin-top: 8px; }

.button { display: inline-flex; align-items: center; justify-content: center; gap: 8px; min-height: 48px; padding: 0 20px; border-radius: 999px; border: 1px solid transparent; font-weight: 700; transition: transform var(--transition), background var(--transition), color var(--transition), border-color var(--transition); }
.button:active { transform: translateY(1px); }
.button--small { min-height: 42px; padding: 0 16px; font-size: 14px; }
.button--dark { background: var(--ink); color: #fff; }
.button--green { background: var(--accent); color: var(--ink); }
.button--green:hover { background: #f27a76; }
.button--ghost { background: #fff; border-color: var(--line); }
.button--ghost:hover { border-color: var(--ink); }
.button--dark:hover { background: #2b2b2b; }
.button--light:hover { background: #2d0a3d; }
.button--outline-light:hover { border-color: #fff; }
.button--light { background: var(--ink); color: #fff; }
.button--outline-light { color: #fff; border-color: rgba(255,255,255,.25); }

.hero { padding-top: 44px; overflow: hidden; background: linear-gradient(180deg, var(--peach) 0%, #fff 85%); }
.hero__grid { display: grid; gap: 42px; }
.hero__content { align-self: center; }
.eyebrow { margin: 0 0 16px; font-size: 12px; font-weight: 800; letter-spacing: .17em; color: var(--accent-strong); }
.eyebrow--light { color: var(--ink); }
h1, h2, h3 { font-family: var(--font-display); margin-top: 0; line-height: 1.03; letter-spacing: -.045em; }
h1 { margin-bottom: 24px; font-size: clamp(40px, 11vw, 88px); }
h1 span { color: var(--accent-strong); }
h2 { margin-bottom: 18px; font-size: clamp(32px, 7vw, 58px); }
h3 { font-size: 22px; }
.hero__lead { max-width: 56ch; margin: 0; font-size: clamp(17px, 4vw, 21px); color: #515151; }
.hero__actions { margin-top: 30px; display: flex; flex-wrap: wrap; gap: 10px; }
.hero__meta { margin-top: 48px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; border-top: 1px solid var(--line); padding-top: 20px; }
.hero__meta div { display: grid; gap: 2px; }
.hero__meta strong { font-size: 13px; }
.hero__meta span { font-size: 12px; color: var(--muted); }
.hero__visual { position: relative; min-width: 0; padding-bottom: 36px; }
.hero-card { overflow: hidden; border-radius: var(--radius-lg); }
.hero-card--main { position: relative; background: var(--soft); box-shadow: var(--shadow); }
.hero-card--main img { aspect-ratio: .88; object-fit: cover; }
.hero-card__label { position: absolute; left: 20px; right: 20px; bottom: 20px; padding: 16px; border-radius: 18px; background: rgba(255,255,255,.9); backdrop-filter: blur(10px); display: grid; }
.hero-card__label span { color: var(--muted); font-size: 12px; text-transform: uppercase; letter-spacing: .12em; }
.hero-card__label strong { font-family: var(--font-display); font-size: 18px; }
.hero-card--accent { width: 70%; margin: -22px 0 0 auto; background: var(--accent); color: var(--ink); padding: 18px 20px; position: relative; z-index: 2; box-shadow: var(--shadow); }
.hero-card--accent span { display: inline-block; font-size: 12px; opacity: .8; margin-bottom: 8px; }
.hero-card--accent p { margin: 0; font-weight: 700; line-height: 1.35; }

.ticker { overflow: hidden; border-block: 1px solid var(--line); background: var(--butter); }
.ticker__track { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 8px 22px; padding: 14px 16px; font-weight: 800; font-size: 12px; letter-spacing: .11em; }
.ticker__track i { width: 5px; height: 5px; border-radius: 50%; background: var(--accent); }

.section-heading { display: grid; gap: 8px; margin-bottom: 34px; }
.section-heading p:last-child { max-width: 540px; color: var(--muted); margin: 0; }
.section-heading--compact { margin-bottom: 28px; }

.category-grid { display: grid; grid-template-columns: 1fr; gap: 14px; }
.category-card { position: relative; display: flex; flex-direction: column; justify-content: flex-end; padding: 18px; overflow: hidden; min-height: 300px; border-radius: var(--radius-md); background: #ddd; isolation: isolate; box-shadow: 0 0 0 rgba(0,0,0,0); transition: transform var(--transition), box-shadow var(--transition); }
.category-card img { position: absolute; inset: 0; height: 100%; object-fit: cover; z-index: -2; transition: transform 500ms ease; }
.category-card::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,.02) 25%, rgba(0,0,0,.82)); z-index: -1; }
.category-card__content { color: #fff; }
.category-card__content span { font-size: 11px; font-weight: 800; letter-spacing: .14em; opacity: .8; }
.category-card__content h3 { margin: 4px 0 6px; }
.category-card__content p { margin: 0 0 12px; font-size: 14px; }
.category-card__link { display: inline-flex; align-items: center; gap: 7px; font-size: 13px; font-weight: 800; }
.category-card__link::after, .product-card__link::after { content: ""; position: absolute; inset: 0; }

.products-section { background: #fff; }
.placeholder-notice { display: grid; gap: 8px; padding: 18px; margin-bottom: 22px; border: 1px dashed #b9b9b9; border-radius: var(--radius-sm); background: var(--soft); }
.placeholder-notice span { width: fit-content; padding: 4px 8px; border-radius: 99px; background: #ececec; font-size: 11px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.placeholder-notice p { margin: 0; color: var(--muted); font-size: 14px; }
.product-grid { display: grid; grid-template-columns: 1fr; gap: 18px; }
.product-card { position: relative; transition: transform var(--transition); }
.product-card__media { position: relative; overflow: hidden; background: var(--soft); border-radius: var(--radius-md); margin-bottom: 16px; }
.product-card__media img { aspect-ratio: .92; object-fit: cover; transition: transform 450ms ease; }
.product-card__badge { position: absolute; left: 14px; top: 14px; padding: 6px 9px; border-radius: 99px; background: rgba(255,255,255,.9); backdrop-filter: blur(8px); font-size: 11px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.product-card__body { display: grid; gap: 6px; }
.product-card__body h3 { margin-bottom: 0; font-size: 19px; }
.product-card__body p { margin: 0; color: var(--muted); font-size: 14px; }
.product-card__footer { display: flex; align-items: center; justify-content: space-between; gap: 16px; margin-top: 10px; }
.product-card__label { font-size: 11px; text-transform: uppercase; letter-spacing: .11em; color: var(--muted); }
.product-card__link { font-size: 13px; font-weight: 800; }

.story-section { background: var(--lilac); color: var(--ink); }
.story-grid { display: grid; gap: 40px; align-items: center; }
.story-visual { position: relative; }
.story-visual img { border-radius: var(--radius-lg); aspect-ratio: .82; object-fit: cover; }
.story-visual__caption { position: absolute; right: 12px; bottom: 12px; background: #fff; color: var(--ink); border-radius: 999px; padding: 8px 12px; font-size: 11px; font-weight: 800; text-transform: uppercase; letter-spacing: .1em; }
.story-copy p { color: var(--muted); max-width: 56ch; }
.story-copy .story-copy__lead { color: var(--ink); font-size: 19px; }
.text-link { display: inline-flex; gap: 8px; margin-top: 12px; color: var(--accent-strong); font-weight: 800; }

.highlights-grid { display: grid; gap: 12px; }
.highlight-card { min-height: 180px; padding: 24px; border: 1px solid var(--line); border-radius: var(--radius-md); display: flex; flex-direction: column; justify-content: flex-end; background: var(--peach); transition: transform var(--transition), border-color var(--transition); }
.highlight-card span { margin-bottom: auto; color: var(--accent-strong); font-size: 12px; font-weight: 800; }
.highlight-card:nth-child(2) { background: var(--lilac); }
.highlight-card:nth-child(3) { background: var(--butter); }
.highlight-card:nth-child(4) { background: var(--mint); }
.highlight-card h3 { margin-bottom: 8px; }
.highlight-card p { margin: 0; color: var(--muted); font-size: 14px; }

.cta-section { padding-top: 30px; }
.cta-panel { padding: 34px 24px; border-radius: var(--radius-lg); background: #ffc9c4; color: var(--ink); display: grid; gap: 28px; overflow: hidden; position: relative; }
.cta-panel::before { content: "K"; position: absolute; right: -6px; bottom: -100px; font-family: var(--font-display); font-weight: 800; font-size: 260px; opacity: .06; line-height: 1; }
.cta-panel h2 { max-width: 800px; }
.cta-panel p { margin: 0; max-width: 580px; color: rgba(23,0,35,.85); }
.cta-panel .button { position: relative; width: fit-content; }

.faq-grid { display: grid; gap: 30px; }
.faq-intro p { color: var(--muted); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item h3 { margin: 0; font-family: inherit; letter-spacing: -.02em; }
.faq-item button { width: 100%; padding: 20px 0; display: flex; align-items: center; justify-content: space-between; gap: 20px; border: 0; background: transparent; text-align: left; cursor: pointer; font-weight: 700; color: var(--ink); }
.faq-icon { font-size: 23px; font-weight: 400; transition: transform var(--transition); }
.faq-item button[aria-expanded="true"] .faq-icon { transform: rotate(45deg); }
.faq-answer { padding: 0 0 22px; }
.faq-answer p { margin: 0; color: var(--muted); }

.site-footer { margin-top: 30px; padding: 52px 0 22px; background: var(--ink-soft); color: #fff; }
.footer-grid { display: grid; gap: 34px; }
.brand--light { color: #fff; }
.footer-brand p, .footer-shop p { color: #9d9d9d; max-width: 420px; }
.footer-links { display: grid; gap: 10px; align-content: start; }
.footer-links a { color: #bdbdbd; font-size: 14px; }
.footer-links a:hover { color: #fff; }
.footer-shop .button { margin-top: 8px; }
.footer-bottom { margin-top: 40px; padding-top: 18px; border-top: 1px solid rgba(255,255,255,.12); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px; color: #9d9d9d; font-size: 12px; }

.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .65s ease, transform .65s ease; }
.js .reveal.is-visible { opacity: 1; transform: translateY(0); }
.reveal--delay { transition-delay: 90ms; }

.image-fallback { display: grid; place-items: center; width: 100%; height: 100%; min-height: 260px; text-align: center; padding: 16px; background: var(--soft); color: var(--muted); font-size: 12px; }

@media (hover: hover) {
  .button:hover { transform: translateY(-2px); }
  .category-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
  .category-card:hover img { transform: scale(1.035); }
  .product-card:hover { transform: translateY(-4px); }
  .product-card:hover .product-card__media img { transform: scale(1.025); }
  .highlight-card:hover { transform: translateY(-3px); border-color: #f5c6c3; }
}

@media (min-width: 600px) {
  .container { width: min(calc(100% - 48px), var(--container)); }
  .category-grid { grid-template-columns: repeat(2, 1fr); }
  .product-grid { grid-template-columns: repeat(2, 1fr); }
  .highlights-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (min-width: 768px) {
  .section { padding: 96px 0; }
  .header-shop { display: inline-flex; }
  .hero { padding-top: 58px; }
  .hero__grid { grid-template-columns: 1.02fr .98fr; align-items: center; gap: 46px; }
  .section-heading { grid-template-columns: 1fr .8fr; align-items: end; justify-content: space-between; }
  .story-grid { grid-template-columns: .9fr 1.1fr; gap: 72px; }
  .cta-panel { grid-template-columns: 1fr auto; align-items: end; padding: 48px; }
  .faq-grid { grid-template-columns: .75fr 1.25fr; gap: 70px; }
  .footer-grid { grid-template-columns: 1.2fr .7fr 1fr; }
}

@media (min-width: 980px) {
  .desktop-nav { display: flex; align-items: center; gap: 30px; font-size: 13px; font-weight: 600; }
  .desktop-nav a { position: relative; }
  .desktop-nav a::after { content: ""; position: absolute; left: 0; right: 100%; bottom: -5px; height: 2px; background: var(--accent); transition: right var(--transition); }
  .desktop-nav a:hover::after { right: 0; }
  .menu-toggle { display: none; }
  .mobile-nav, .mobile-nav[hidden] { display: none; }
  .category-grid { grid-template-columns: repeat(3, 1fr); }
  .category-card:nth-child(1), .category-card:nth-child(4) { min-height: 390px; }
  .product-grid { grid-template-columns: repeat(4, 1fr); }
  .highlights-grid { grid-template-columns: repeat(4, 1fr); }
}

@media (min-width: 1200px) {
  .section { padding: 112px 0; }
  :root { --header-height: 78px; }
  .hero__grid { gap: 72px; }
  .hero-card--accent { width: 54%; margin-top: -42px; margin-right: -18px; }
}

@media (max-width: 430px) {
  .hero__actions .button { width: 100%; }
  .hero__meta { gap: 8px; }
  .hero__meta span { line-height: 1.3; }
  .cta-panel .button { width: 100%; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
  .js .reveal { opacity: 1; transform: none; }
}